{"id":564,"date":"2026-07-02T11:35:18","date_gmt":"2026-07-02T11:35:18","guid":{"rendered":"https:\/\/americanlivingreport.com\/?p=564"},"modified":"2026-07-02T11:35:18","modified_gmt":"2026-07-02T11:35:18","slug":"the-best-thing-about-love-island-usa-this-summer-is-thefriendships","status":"publish","type":"post","link":"https:\/\/americanlivingreport.com\/?p=564","title":{"rendered":"The best thing about Love Island USA this summer is the\u2026friendships?"},"content":{"rendered":"
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On Love Island USA<\/em>, a show purportedly about pursuing heterosexual romance in an obnoxiously-lit villa in Fiji, the two biggest stories this season are not about sordid, spontaneous hookups; devastatingly hot bombshells in skimpy bikinis leaving broken hearts in their wake; or what scandalous behavior the night vision cameras have caught on tape. Instead, it\u2019s an intimate friendship between two men and the girls sticking up for one of their own.<\/p>\n

Read more There\u2019s one big reason socialist voters may not get what they want<\/a><\/p>\n<\/div>\n

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Viewers this season are focused on the depth of Bryce and Zach\u2019s friendship. Some fans believe that the pair\u2019s platonic chemistry is deeper and stronger than any romance Bryce and Zach have found with their female castmates.<\/p>\n<\/div>\n

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Friendship is also top of mind when it comes to the show\u2019s women and how they\u2019re moving through this game. They\u2019ve essentially unionized, as much as any group can on Love Island<\/em>. They yell \u201cBOOOOOoooOOO!\u201d at the men together. They call out bad behavior. They give each other pep talks \u2014 routinely delivering the kind of speech that could empower someone to run through a brick wall. And in the moments when they\u2019re feeling rejected and scorned, they focus their ire on the men who dumped them, not the new women they\u2019ve chosen.<\/p>\n<\/div>\n

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That friendship taking center stage on a famously depraved reality TV dating show feels a little shocking. It\u2019s like serving up BLTs and having everyone rave about the bread \u2014 a welcome surprise, but not what we all came here for.<\/p>\n<\/div>\n

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But, to longtime viewers (and at least one psychologist), this turn toward platonic friendships isn\u2019t so much an anomaly but a natural evolution.<\/p>\n<\/div>\n

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The reason Love Island USA<\/em> is as popular as it is now \u2014 and it is very, very popular \u2014 is because of how its young, hot cast members have subverted the will of the show. Instead of fighting each other for the attention of the opposite sex, the show\u2019s contestants have decided it\u2019s about the friendships they make along the way \u2014 even as they weather \u201csexy\u201d \u201cgames\u201d that might, say, simulate a strip show or require contestants to put on lacy lingerie and chef\u2019s hats and, then, play musical chairs, cheeks bare, rushing to sit on stools that are topped with cakes. The cast is also made to sleep in one large bedroom (with multiple cameras) and share beds \u2014 a conceit that\u2019s yielded spicy, shocking content in past iterations.<\/p>\n<\/div>\n

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But no matter how hard the show pushes them toward NSFW (and borderline not safe for life) situations and encourages them to compete for attention, the beautiful Gen Z guinea pigs of Love Island<\/em> continue to turn the format on its head and play by their own rules. And viewers love seeing powerful friendships unfold. In that sense, this shift away from sex and coupling and toward platonic connections is a direct reflection of a lot of what we know about Gen Z\u2019s dating habits.<\/p>\n<\/div>\n

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Do people really watch Love Island for\u2026friendships? <\/h2>\n<\/div>\n<\/div>\n
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Love Island <\/em>premiered in the UK in 2015 with a tantalizing premise: Watch these hot idiots hook up, try to forge a lasting romantic relationship while being periodically tempted to stray by new \u201cbombshells\u201d (cast members), and have an audience choose the most likable couple to reward with $100,000 in the end. Along the way, they will participate in challenges that almost always feature bikinis, lingerie, or underwear; gushing or squirting substances (water, whipped cream, slime); and some kind of make out, mounting, thrusting, or grinding upon the opposite sex. The show airs on Peacock in something close to real time, which keeps the cast in an isolated bubble and allows the audience to directly affect the twists and direction of the show through periodic votes on their favorite and least favorite couples and contestants.<\/p>\n<\/div>\n

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Being hot, having sex, and looking for love on TV isn\u2019t new territory. Shows like Temptation Island <\/em>(which premiered in 2001 and was recently rebooted) and Bachelor in Paradise<\/em> are also based on the idea of finding sex and romance on a body of land surrounded by water. Newer franchises like Too Hot to Handle <\/em>and Perfect Match<\/em> have expanded and twisted the original Love Island<\/em> premise into new extremes featuring monetary prizes and an Avengers-like assembly of past contestants.<\/p>\n<\/div>\n

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But Love Island USA<\/em> has become a sensation, largely because its cast members have rejected the tropes of the genre. It\u2019s not that the contestants aren\u2019t looking for love, but the fact that they\u2019re willing to put friendship on equal footing that makes the show unique.<\/p>\n<\/div>\n

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The most-talked about episode of this season aired on Friday and featured the show\u2019s female cast members circling the wagons around their bestie Aniya and simultaneously laying into her partner KC after he dumped her for a woman he\u2019d just met. Watching her friend get dumped in front of the group, Trinity tells her cast mates that \u201cthis dude is crazy.\u201d<\/p>\n<\/div>\n

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Then she he tells him, directly, \u201cYou told her you didn\u2019t want to explore\u2026but the moment you get away from her and you can actually do your thing \u2014 that gives sneaky.\u201d<\/p>\n<\/div>\n

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Later, when Aniya falls to her knees weeping over the outcome of a dramatic recoupling ceremony, Melanie is there to pick her up. \u201cYou\u2019re a f****** grand-ass f****** woman, bro,\u201d Melanie yells atAniya, speaking fire into her veins and creating a speech that\u2019s since gone viral. \u201cYou\u2019re not going to act a f****** fool in front of these weird-ass f****** people.\u201d<\/p>\n<\/div>\n

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And while the bromance of Bryce and Zach isn\u2019t playing out exactly like this (it\u2019s far more dopey than fiery), their friendship has arguably become a bigger story than the women these boys are paired with. They talk openly about the girls they like, encourage each other, and are secure enough to compliment each other\u2019s various body parts. (They\u2019re so comfortable, in fact, that some fans can\u2019t believe they aren\u2019t just a little bit attracted to each other).<\/p>\n<\/div>\n

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These friendship-oriented narratives are actually exactly what Love Island USA <\/em>contestants continue to deliver \u2014 and what viewers like to see.<\/p>\n

Read more What we lost when everything became a screen<\/a><\/p>\n<\/div>\n

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Anna Peele, author of Enter the Villa: The (Unauthorized) Reality Behind Love Island<\/em> (an encyclopedic guide on the show) explained to me that friendship has been what\u2019s turned the US version of the show into a breakout hit. Peele said that the ratings in season six quadrupled after Rob Rausch rejected his partner Leah Kateb, telling her that their hookups were awkward. \u201cThe real winners of the show were the PPG [Power Puff Gang],\u201d Peele said, referring to the friendship alliance between Leah, Serena Page, and JaNa Craig. \u201c[They] supported Leah through the pain of being rejected by a snake wrangler.\u201d<\/p>\n<\/div>\n

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Instead of fighting with each other over men, Leah, Serena, and JaNa subverted Love Island<\/em>\u2019s format and put each other first. That resonated with the show\u2019s audience, which later crowned Serena and her partner Kordell Beckham as the winners. Peele also said that one of the show\u2019s executive producers told her that Serena\u2019s arc, in which she put equal weight on friends and romance, is a blueprint for winning. Viewers want to see someone who supports their other cast members as much as someone trying to find love.<\/p>\n<\/div>\n

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\u201cTrinity being the fan favorite [to win the entire show this season] also makes complete sense,\u201d Peele told me, pointing to Trinity\u2019s loyalty to the aforementioned Bryce (who seems to be hopelessly in love with her) and her unwavering \u201cgirls girl\u201d energy.<\/p>\n<\/div>\n

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What Love Island USA<\/em> can tell us about Gen Z<\/h2>\n<\/div>\n<\/div>\n
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If art reflects life, then even a show as heightened and unhinged as Love Island<\/em> might be able to tell us something about how people, especially young hot ones, approach love. And the way Love Island USA<\/em>\u2019s contestants behave is in line with many of the things we know about Gen Z\u2019s dating habits.<\/p>\n<\/div>\n

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There\u2019s been study after study, report after report, showing that Gen Z is approaching love differently. They\u2019re stuck in situationships. They\u2019re afraid of rejection. They\u2019re also having less sex. At the same time, experts have told me that research and surveys continue to demonstrate, year in and year out, that Gen Z wants to see social connections on screen more than they do romance.<\/p>\n<\/div>\n

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\u201cWhat we found is that teens and Gen Z want to see friendships that better reflect their real lives,\u201d Yalda Uhls, a developmental psychologist, told me in an interview about gender dynamics on reality TV earlier this month. Uhls is the founder of UCLA\u2019s Center for Scholars and Storytellers, which studies young people\u2019s relationship to entertainment.<\/p>\n<\/div>\n

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\u201cRelationships where friends who actually communicate, support each other, and work through problems \u2014 I feel like TV shows are starting to reflect these things, and it\u2019s happening obviously on reality TV,\u201d she added.<\/p>\n<\/div>\n

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It makes sense that the generation whose initial taste of adulthood was social distancing and pandemic lockdowns would yearn for meaningful social connections, and it follows that the Gen Z contestants on Love Island<\/em> would reflect this generational shift.<\/p>\n<\/div>\n

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It also helps explain why the show\u2019s younger audience (50 percent of viewers of Season 7 were under 30 according to NBCUniversal) would connect to contestants with storylines that center connection, empathy, and communication, especially in the context of romantic rejection and platonic friendships. Conversely, those tuning into Love Island <\/em>expecting fast and furious hookups and who are surprised that they\u2019re not happening at a rapid pace might be the older viewers.<\/p>\n<\/div>\n

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That said, Peele explained to me that friendship on Love Island<\/em> only works when there\u2019s something to push back against. The reason that the bromance between Bryce and Zach works is the same reason that the PPG alliance is as beloved as they are and is the same reason why Trinity is the fan favorite \u2014 friends are needed as support for the romantic relationships, especially when they get rocky.<\/p>\n<\/div>\n

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\u201cOne thing that strikes me is that \u2018Friendship Island\u2019 is usually a pejorative term \u2014 it means people are just sitting around and not flirting or hooking up,\u201d Peel said. \u201cIt works this season because it\u2019s balanced by a ton of romantic drama.\u201d<\/p>\n<\/div>\n

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But the direction those conflicts take might also be indicative of generational shifts. While the overall earnestness and emotional vulnerability of the male cast members is in line with the fact that a majority of Gen Z guys believe in equality, both KC (Aniya\u2019s ex) and fellow cast member Corbin have been called out by the women on the show and fans for talking about their partners like they\u2019re disposable. Rejection is baked in on Love Island USA<\/em>, but the men\u2019s tone has an edge of entitlement and misogyny to it this season. (At one point, KC calls Aniya a \u201cgrandma\u201d for taking things slow sexually and implies that she\u2019s not sexually attractive to him.) The way some of the male cast members talk and treat women might be a reflection of what studies have found: that Gen Z men tend to have more regressive attitudes toward women and their female partners than generations before them.<\/p>\n<\/div>\n

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Faced with men like this, one can\u2019t help but lean on their friends \u2014 especially when you\u2019re all on the same island.<\/p>\n

Read more How much money is Trump making off his presidency?<\/a><\/p>\n<\/div>\n

See More:<\/span><\/p>\n
    \n
  • Culture<\/li>\n
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  • TV<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \ufeffGen Z\u2019s dating habits are re-shaping TV\u2019s smuttiest show.<\/p>\n","protected":false},"author":1,"featured_media":563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\nThe best thing about Love Island USA this summer is the\u2026friendships? - American Living Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanlivingreport.com\/?p=564\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best thing about Love Island USA this summer is the\u2026friendships? - American Living Report\" \/>\n<meta property=\"og:description\" content=\"\ufeffGen Z\u2019s dating habits are re-shaping TV\u2019s smuttiest show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/americanlivingreport.com\/?p=564\" \/>\n<meta property=\"og:site_name\" content=\"American Living Report\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T11:35:18+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/americanlivingreport.com\\\/?p=564#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/americanlivingreport.com\\\/?p=564\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/americanlivingreport.com\\\/#\\\/schema\\\/person\\\/7b970e3bc484fe2e26860a4380d70de8\"},\"headline\":\"The best thing about Love Island USA this summer is the\u2026friendships?\",\"datePublished\":\"2026-07-02T11:35:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/americanlivingreport.com\\\/?p=564\"},\"wordCount\":1948,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/americanlivingreport.com\\\/?p=564#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/americanlivingreport.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/45803528604dc1116e63e0aaae0fa506.webp\",\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/americanlivingreport.com\\\/?p=564#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/americanlivingreport.com\\\/?p=564\",\"url\":\"https:\\\/\\\/americanlivingreport.com\\\/?p=564\",\"name\":\"The best thing about Love Island USA this summer is the\u2026friendships? 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