{"id":493,"date":"2026-06-25T11:35:20","date_gmt":"2026-06-25T11:35:20","guid":{"rendered":"https:\/\/americanlivingreport.com\/?p=493"},"modified":"2026-06-25T11:35:20","modified_gmt":"2026-06-25T11:35:20","slug":"maha-is-breaking-up-with-trump-now-what","status":"publish","type":"post","link":"https:\/\/americanlivingreport.com\/?p=493","title":{"rendered":"MAHA is breaking up with Trump. Now what?"},"content":{"rendered":"
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Donald Trump is not exactly a health influencer: The 47th president famously loves fast food and Diet Coke, and reportedly eschews both sleep and exercise.<\/p>\n

Read more The AI industry just won a race \u2014 but lost the war<\/a><\/p>\n<\/div>\n

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But Trump\u2019s political power comes in part from a group of exceedingly health-conscious Americans. Supporters of the Make America Healthy Again movement, led by Robert F. Kennedy, Jr., helped propel Trump to a second term in the White House.<\/p>\n<\/div>\n

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Trump\u2019s relationship with MAHA was one of the many unusual alliances that have helped his version of the Republican Party consolidate power over the past 11 years. Well-known for his anti-vaccine activism, Kennedy had amassed a following among voters who were suspicious of mainstream medicine and concerned about their children\u2019s health, and who came to see Trump as a weapon against the institutions they\u2019d lost trust in. Trump did not seem to care much about any of this, but he wanted MAHA votes and promised to let Kennedy \u201cgo wild on health\u201d as part of his administration.<\/p>\n<\/div>\n

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But now, the MAGA-MAHA alliance is fraying. In recent months, multiple high-profile MAHA influencers have publicly vented their frustration with the Trump administration, which they feel has repeatedly let them down. A March Politico poll showed that a plurality of MAHA supporters \u2014 and of Trump\u2019s own 2024 voters \u2014 believe the president has not done enough to \u201cmake America healthy again.\u201d And in at least one case, the schism showed up in election results: Trump\u2019s pick for governor of Iowa, Rep. Randy Feenstra, lost his primary earlier this month to Zach Lahn, a businessman and farmer endorsed by key MAHA figures.<\/p>\n<\/div>\n

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\u201cIt was our votes from MAHA and Kennedy that brought Trump into power, and so we definitely feel that they owe us what they promised,\u201d MAHA influencer Kelly Ryerson told me. \u201cWe expect more than what\u2019s happened.\u201d<\/p>\n<\/div>\n

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Many MAHA voters were former Democrats, and Trump\u2019s ability to bring them into the MAGA fold has been hugely important to the GOP. If those voters are now up for grabs, their defection could have big implications in 2028.<\/p>\n<\/div>\n

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But whether the Democratic Party can capitalize on this and reclaim the MAHA voter base is a much harder question. Any candidate who wants to appeal to MAHA will have to reckon with the fact that its supporters are in some way defined by their mistrust of institutions. While Republicans have scored points with their base by questioning medical authorities in the wake of Covid lockdowns, Democrats typically hew close to mainstream scientific expertise \u2014 and many of their voters like it that way.<\/p>\n<\/div>\n

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Meanwhile, MAHA supporters\u2019 history of vaccine skepticism is likely to make compromise with Democrats, and even some Republicans, extraordinarily difficult. And if a disruptor like Trump was unwilling to make the wholesale changes to American food, medicine, and agriculture that MAHA activists wanted, it\u2019s even less clear that Democrats can do it.<\/p>\n<\/div>\n

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But if MAHA reunites behind another candidate, Republican or Democrat, the consequences for American politics and health policy could be sweeping. Observers both inside and outside the MAHA coalition say a seismic change is coming as a new group of swing voters begins to reevaluate its loyalties. MAHA today is more than just an arm of MAGA, its supporters say. It\u2019s a political force in its own right, one that both parties have opportunities to attract \u2014 if candidates know how to harness them.<\/p>\n<\/div>\n

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The uneasy alliance between MAHA and MAGA<\/h2>\n<\/div>\n<\/div>\n
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To predict where MAHA is going \u2013 and why it has struggled to find a real home in either party \u2013 it helps to understand where it began. Starting in the early 2000s, Kennedy became a major celebrity face of the anti-vaccination movement, advancing the debunked claim that vaccines cause autism. His influence exploded during the Covid era, when skepticism of vaccine and mask mandates activated a new population, frustrated by what many saw as excessive government control, that found resonance in RFK Jr.\u2019s message. When he ran for president in 2024, he was able to unite a loose group of influencers and activists, many of them moms, under the MAHA banner.<\/p>\n<\/div>\n

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Their ideas were wide-ranging. Many early MAHA supporters shared his vaccine skepticism, with some saying that vaccines had harmed their children. (While severe side effects from vaccines can happen, research shows that they are rare.)<\/p>\n<\/div>\n

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Over time, however, more Americans joined the MAHA fold over concerns about additives and pesticides in food and water. Democratic pollster Celinda Lake calls this second group \u201corganic moms.\u201d<\/p>\n<\/div>\n

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When Kennedy endorsed Donald Trump in August 2024, some of his supporters went all-in on MAGA. Trump got access to a new constituency of engaged, organized, and extremely online female voters. Their support was a boon to a candidate accused of sexual assault who was responsible for overturning Roe v. Wade<\/em>, and who was, once again, running against a woman. When Trump won, MAHA influencers and their ideas were, at least initially, welcomed to the White House.<\/p>\n<\/div>\n

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Today, MAHA is a heterogenous group united by a belief that Americans are getting sicker, and that the federal government is overlooking \u2014 or even actively abetting \u2014 the crisis.<\/p>\n<\/div>\n

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\u201cFor me, MAHA is giving a voice to all the issues of environmental exposures and the chronic disease epidemic that previously has been ignored or overlooked by both parties,\u201d Ryerson said.<\/p>\n<\/div>\n

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Kennedy has notched some wins for MAHA supporters like Ryerson as secretary of Health and Human Services. He recommended that states ban water fluoridation, a practice he has blamed for numerous diseases despite little evidence. He fired all 17 members of the CDC\u2019s advisory committee on vaccines, replaced them with vaccine skeptics, and attempted to overhaul the childhood vaccine schedule. He unveiled a new, MAHA-inflected food pyramid, with meat conspicuously placed at the top.<\/p>\n<\/div>\n

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But soon the cracks in the MAHA-MAGA alliance were starting to show. In the past year, the Trump administration has taken steps to rein in the influence of vaccine skeptics at HHS, replacing many of Kennedy\u2019s picks with officials from more conventional backgrounds. Earlier this month, Secretary of State Marco Rubio announced that the United States might restart funding for Gavi, a global vaccine alliance, after Kennedy withdrew the US last year.<\/p>\n<\/div>\n

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These moves are likely part of a broader push by the administration to deemphasize the issue of vaccines ahead of the midterm elections. Despite the skepticism of some MAHA voters, vaccines remain broadly popular, and the White House clearly sees anti-vaccine policy as a liability going into November.<\/p>\n<\/div>\n

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Immunization policy hasn\u2019t been the only source of tension between MAHA and MAGA. The Trump administration, with its business-friendly, deregulatory bent, was never a natural home for activists who wanted to remove pesticides and other contaminants from America\u2019s food, water, and soil.<\/p>\n<\/div>\n

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The Environmental Protection Agency under administrator Lee Zeldin has rolled back regulations aimed at protecting Americans from harmful chemicals. Especially enraging to many in the movement was Trump\u2019s February executive order expanding domestic production of glyphosate, a pesticide that has been linked to cancer in some research.<\/p>\n<\/div>\n

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Some MAHA supporters are inclined to forgive Kennedy for his inability to push his policies through an indifferent administration. \u201cHe\u2019s part of a system that doesn\u2019t allow him to do what he wants to do,\u201d Hannah Dunning, a consultant and influencer who works on clothing safety, told me.<\/p>\n<\/div>\n

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Many are less forgiving of the president, who they see as standing in Kennedy\u2019s way. If she could give Trump a grade for his performance, \u201che\u2019d definitely be in the principal\u2019s office,\u201d Dunning said. \u201cWe are not happy.\u201d<\/p>\n<\/div>\n

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MAHA comes into its own<\/h2>\n<\/div>\n<\/div>\n
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Meanwhile, MAHA has already begun to emerge as a force in its own right, with candidates Trump and MAGA don\u2019t necessarily control. Lahn won in Iowa by squaring a difficult circle, Ryerson said, appealing both to family farmers concerned about their livelihoods and residents worried about the health impacts of living in an agricultural state where pesticide use has been linked with rising cancer rates.<\/p>\n<\/div>\n

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\u201cHe talks about agriculture in such a relatable and realistic way that speaks for the same farmers that I am in touch with and work with,\u201d Ryerson said.<\/p>\n<\/div>\n

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While Iowa is the clearest example of a MAHA insurgency, the movement\u2019s power is showing up in other state contests as well. MAHA influencers campaigned against Rep. Dusty Johnson, a South Dakota Republican, in his primary run for governor; he ended up finishing third, despite an early lead.<\/p>\n

Read more Why urban Democrats love socialists now<\/a><\/p>\n<\/div>\n

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Ken Paxton, the Texas attorney general who ran a successful primary campaign against Republican Sen. John Cornyn, also drew support from the MAHA faithful, launching investigations into food additives and chemicals in clothing. Earlier this month, he announced an investigation into glyphosate use.<\/p>\n<\/div>\n

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\u201cHe\u2019s a great example of somebody who\u2019s really utilizing MAHA\u2019s influence in the right way,\u201d Dunning said.<\/p>\n<\/div>\n

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Both Paxton and Lahn will face competitive races in November. And while MAHA hasn\u2019t gotten highly involved in other races, the movement\u2019s supporters represent a big chunk of the electorate \u2014 a third of Americans, according to a recent Politico poll. That\u2019s enough to make a big impact if they stay home \u2014 or even vote for Democrats.<\/p>\n<\/div>\n

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\u201cI have Republicans telling me they\u2019re voting a Republican out of office,\u201d Dunning said.<\/p>\n<\/div>\n

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Where does MAHA go in 2028?<\/h2>\n<\/div>\n<\/div>\n
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Despite its Trumpy name, MAHA has a lot of potential common ground with Democrats. Regulation of processed foods, access to fruits and vegetables, and restrictions on pesticide use are all issues Democratic voters can get behind, said Peter Lurie, president and executive director of the Center for Science in the Public Interest, a group that has pushed for restrictions on food dyes.<\/p>\n<\/div>\n

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There\u2019s also an opportunity to work with MAHA on environmental issues, where Kennedy got his start. Rather than focusing on climate change, Democrats should tap into voter concerns around the human impact of industrial farming and other practices, Ryerson said. \u201cWhat impacts the planet is exactly what impacts human health.\u201d<\/p>\n<\/div>\n

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Indeed, some Democrats are starting to partner with MAHA activists on these issues. Rep. Chellie Pingree, a Maine Democrat and organic farmer, worked with MAHA advocates last year to strip language from a spending bill that would have shielded pesticide companies from lawsuits. In April, she and Ryerson co-wrote an op-ed in The Hill urging tougher regulation of pesticides.<\/p>\n<\/div>\n

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Meanwhile, Sen. Cory Booker (D-NJ) recently filed a brief in a Supreme Court case involving glyphosate manufacturer Bayer.<\/p>\n<\/div>\n

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The big wedge between Democrats and MAHA, however, is vaccine skepticism. The anti-vaccine attitudes Kennedy helped stoke both before and during his time at HHS have led to a decrease in vaccination rates across the country. That decline has paved the way for the resurgence of infectious diseases like measles, resulting in preventable hospitalizations and deaths.<\/p>\n<\/div>\n

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Democratic lawmakers have generally rejected Kennedy\u2019s efforts to weaken vaccination requirements and to cast doubt on vaccines; many Democratic-controlled states (along with a few Republican-controlled ones) announced they would not abide by his scaled-back vaccine schedule.<\/p>\n<\/div>\n

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Some in the MAHA movement say there\u2019s no room for compromise on immunization policy. \u201cMAHA will absolutely not budge on vaccines,\u201d Dunning told me.<\/p>\n<\/div>\n

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For others, however, it\u2019s less of a priority. In a recent Politico poll, more self-identified MAHA supporters cared about reducing ultraprocessed foods and limiting pesticides than about reducing the number of vaccines Americans get.<\/p>\n<\/div>\n

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Covid was a unifying force for the movement to focus around, and skepticism of the Covid vaccine specifically aligned with the GOP\u2019s allegations of overreach by Democrats in the early years of the pandemic. As Covid policy fades from the forefront of politics, the synergy between MAHA and Republican messaging has weakened, and the MAHA movement finds itself faced with a wider array of disparate priorities.<\/p>\n<\/div>\n

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Rather than a unified group with one set of policy goals, it makes sense to think of MAHA as a set of concentric circles, Lake, the pollster, told me. \u201cThe inner circles are hardcore anti-vax, but the next concentric circles are not.\u201d Those in the outer circles may be willing to vote for candidates who support vaccination.<\/p>\n<\/div>\n

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What does unite a lot of MAHA voters, Lake said, is what she calls a \u201cconspiracy-oriented\u201d mindset \u2014 the idea that \u201cthe economy and the government is rigged.\u201d<\/p>\n<\/div>\n

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You\u2019ll hear that message a lot from MAHA activists. \u201cChemical companies and large corporations run our country,\u201d Dunning said. \u201cIt\u2019s no longer a democratic republic when you have corporations running everything.\u201d<\/p>\n<\/div>\n

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But you\u2019ll also hear a version of that message from populist lawmakers and candidates, from Sen. Bernie Sanders to Rep. Alexandria Ocasio-Cortez to Maine Senate candidate Graham Platner, Lake said. Candidates who lean into that message have a \u201cnatural opportunity\u201d to win MAHA votes.<\/p>\n<\/div>\n

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With the end of the Trump era in sight, the United States is approaching a major political realignment. One of many open questions hanging over the 2028 election is where MAHA voters will find their home, and how their priorities will shape the post-Trump future.<\/p>\n<\/div>\n

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Some of the answers depend on Kennedy himself \u2014 though his power in the Trump administration appears to be on the wane, he remains a political force, one who may be considering another presidential run. And he retains a popularity with the MAHA base that Trump has lost, and that potential successors like Vice President JD Vance never had.<\/p>\n<\/div>\n

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\u201cRegardless of if you agree with RFK Jr. or not, you cannot deny that he has some clear passion for making our country a great nation,\u201d Dunning said. \u201cI would be very shocked if he didn\u2019t do anything in 2028.\u201d<\/p>\n<\/div>\n

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Whether Kennedy chooses to run, or throw his weight behind another candidate, will play a role in how and whether MAHA shows up in 2028. So, too, will the way that candidates of both parties approach a disaffected electorate.<\/p>\n<\/div>\n

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Geriatrician and MAHA-watcher Rachael Bedard asked in a recent New York Times op-ed whether MAHA represents a real voting bloc or simply another special interest group. But there\u2019s also a third option: that MAHA is one expression of a larger trend among American voters.<\/p>\n<\/div>\n

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Like it or not, we live in a low-trust era of American politics, with young voters especially disillusioned with both parties. MAHA is, in some ways, all about distrust \u2014 of mainstream medicine, corporate agriculture, and the government bodies created to regulate them. Democratic candidates may not share that distrust \u2014 in some cases, they may find it dangerous. But if they can learn to reach out to voters who believe everything is rigged against them, they may unlock a crucial key to success with an increasingly pessimistic and disenchanted public.<\/p>\n<\/div>\n

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\u201cI\u2019m not sure what MAHA looks like in the future,\u201d Dunning said, \u201cbut I am sure that every single politician interested in running and keeping their job should care.\u201d<\/p>\n

Read more Why Trump is blocking a big housing bill<\/a><\/p>\n<\/div>\n

See More:<\/span><\/p>\n
    \n
  • Health<\/li>\n
  • Politics<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \ufeffA coalition of wellness-conscious activists is changing course, with big implications for 2028.<\/p>\n","protected":false},"author":1,"featured_media":492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\nMAHA is breaking up with Trump. Now what? - American Living Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanlivingreport.com\/?p=493\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAHA is breaking up with Trump. 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