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There are low blows, and then there are rock-bottom blows. The latest attack ad in the Ohio governor’s race is undoubtedly the latter.
Republican gubernatorial candidate Vivek Ramaswamy is spending $4 million to air a 60-second spot, which features the long-estranged mother of his opponent, Amy Acton, repeatedly calling her daughter a liar as somber instrumental music plays in the background.
The accusation is pretty dark, given the circumstances of Acton and her mother’s estrangement. Acton has disclosed in interviews that she was sexually abused by her stepfather between the ages of 10 and 12 — an allegation backed up by actual, contemporaneous evidence.
Police and court documents obtained by the Associated Press show that Acton’s stepfather was arrested and charged with her rape in July 1978, when she was 12 years old; he left the state after posting bond and died in Pennsylvania in 2004 without facing trial.
According to both Acton and her mother, who remained married to Acton’s stepfather until his death, the two haven’t spoken in the almost 50 years. But that rift didn’t deter Acton’s mother from insisting, in the new Ramaswamy ad, that Acton had “lied her entire life” and was unfit to serve as governor. And it certainly hasn’t prevented Ramaswamy’s campaign from trumpeting the ad as proof that Acton is a “serial fabulist.”
Go a little deeper
This may be the ugliest ad in what has arguably become the country’s ugliest midterm election. Even before this latest attack, Ohio Republicans had branded Acton “violent” and “unstable,” sometimes portraying her as a drunk or a horror-movie character. One longtime political observer in the state called the tenor of the campaign “alarming,” noting that Ohio is no stranger to negative ads — but that this cycle’s ads were markedly more personal.
That’s not just an Ohio phenomenon, either. In Michigan, Democratic Senate candidate Abdul El-Sayed has faced nonstop attacks on his religion, including accusations that he belongs to an Islamic terrorist group. In Texas, Republicans have variously suggested that Senate candidate James Talarico is effeminate, gay, transgender…and/or pedophilic.
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Broader studies of how politicians communicate also suggest that political rhetoric in the US has grown measurably more negative over time. One new paper, published last month in the journal American Political Science Review, analyzed 4.7 million tweets, 2.4 million Facebook posts, and 184,000 email newsletters written by members of Congress between 2009 and 2022. Across three channels, the researchers found, the vibes grew increasingly partisan and negative.
That isn’t to suggest that US political rhetoric is the worst it’s ever been. (We had a Civil War in this country, after all.) But it’s certainly the worst it’s been since I’ve been old enough to vote, and there’s no reason to hope that it’ll slow down.
President Donald Trump is part of the problem: When he first began campaigning for the White House more than 10 years ago, he adopted a bare-knuckled tone that helped shift rhetorical norms in US politics. It would appear they never shifted back.
But social media also bears some blame, the research suggests. Across platforms, political posts that skew partisan and negative tend to attract the most engagement — a powerful currency in modern politics. In one study published in 2022 that analyzed posts to X, formerly Twitter, between 2009 and 2019, researchers found not only that “uncivil” tweets earned the most engagement, but that politicians who got lots of likes and retweets on their nasty posts went on to make more of them.
That might help explain, in part, why many Republican officials seem undaunted — even emboldened — by the blowback to this new Ramaswamy ad. The ad might be “dastardly” and “pretty damn low,” as critics have put it. But for some politicians, the outrage may be well worth the attention.
One link for later
➨ Notice the change you want to see in the world. The hostility in our politics can feel overwhelming. Depressing. Utterly insolvable. But you can advance the cause of civility by not only modeling respect and consideration in your own interactions, but also noting those behaviors in other people. “Looking for the good moments of behavior that you see out in the world, starts to remind you that they’re there,” one etiquette expert told Vox. Think of it as a small antidote to hopelessness.
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